Virtual Fernandina Main Street "Black Friday Pajama Party" scheduled

Fernandina Beach Main Street

November 11, 2020

"The much-anticipated Pajama Contest will take place virtually this year - competitors will submit a photo of themselves downtown in their Pajamas for a chance to win the coveted title of Best Pajamas as well as prizes provided by local businesses."

Downtown Merchant's Pajama Party Photo courtesy of Charlie Hutchins (File Photo)

A long-standing Fernandina Beach holiday tradition gets a 2020 makeover. This year will feature a pared down version of the beloved Downtown Black Friday Pajama Party. In order to adhere to all government guidelines and health department guidance, there will be no block party or large gatherings, but businesses in the Fernandina Beach Main Street District are still planning plenty of festivities for Black Friday.

The much-anticipated Pajama Contest will take place virtually this year - competitors will submit a photo of themselves downtown in their Pajamas for a chance to win the coveted title of Best Pajamas as well as prizes provided by local businesses.

“The Pajama Party is one of the most important holiday shopping days for my business and many others downtown. People love coming from all over to enjoy the fun day and get their holiday shopping done at our unique small businesses. I’m so glad Fernandina Beach Main Street is working to make sure that, while we can’t have a huge event, there are still plenty of ways for people to have fun and shop small on Black Friday, “ says Theresa Duncan, Main Street board member and co-owner of VIlla Villekulla Toy Store.

For up-to-date information on discounts, games and events happening in the Fernandina Beach Main Street District for the Pajama Party on November 27, visit